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CityLogo is a transnational learning experience on citybranding and -marketing in modern urban politics. It is about a better positioning of cities in the (post) crisis economic arena and reinforcing the communication dimension in urban management.

City branding or strategic communication is a rising function in modern urban policies and new styles of local governance. Increasingly cities are addressing their positioning –or re-positioning-,  not only at European level but at the global arena. They are seeking a clearer positioning in the new economic landscape that will emerge from the present economic crisis. Often such kinds of processes are addressed without method, or they are merely approached as a matter of labelling, with little empathy with the feeling of local communities. Many of them therefore fall into circumstantial or inconsistent results.

CityLogo is a network on Innovative Place-Brand Management that has been launched as a reaction to the most common gaps in the way cities and regions address branding and marketing. The rationale is that city-branding should be embedded in broader and participatory processes of re-thinking urban identities to be then filtered by urban-driven communication codes, resulting in more powerful brand-toolkits. In addition, more effective formulas for stakeholder involvement and management should be widely promoted. A multi-dimensional task fed by different perspectives and local agents, with a clear strategic scope. In short, a true exercise of integrated urban management.

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Project launch
Project completed

Integrated Action Plans

Within an Action Planning Network, the Integrated Action Plan is a local output, specific to each city. Thus, the local circumstances, as the concrete actions to be carried out in response to the network's sustainable development challenges, are defined by the URBACT Local Group. This core group is composed by a wide range of relevant stakeholders, who have a stake in the addressed challenge and who play an active role in co-designing the plan alongside the project partner. This document is the result of the interplay between the theme, each city's starting point and its individual URBACT journey. It highlights the positive learning experience cities have undertaken, both from a local and a transnational perspective.
  • Utrecht
  • Coimbra
  • Zaragoza
  • Genoa
  • Alba Iulia
  • Warsaw
  • Vilnius
  • Aarhus
  • Oslo
  • Dundee