Everyone who eats food more or less consciously influence the world- in average 2000 square meter per inhabitant in the world - and Europeans above this average. A city therefore has a large impact on how the countryside will appear and on the environmental effects of that land- usually without knowing much about it . The potential is to turn a negative impact to positive - and this requires engagement, knowledge and dedication. Experience shows that this can be awakened and that this personal level transformation can lead to positive effects on many levels. I work with the food system in depth - connecting people to the soil and the animals the food comes from. Therefore the in depth knowledge of truly sustainable agriculture is a key. There are as many entry points as there are people on the earth and agriculture is deep waters for most. The real meeting between urban and rural can be most creative - but at some point the in depth understanding between actors is necessary to avoid getting stuck. I have many different communication tools with the potential to reach different groups from kitchen personnel, to politicians to children and teachers. But in the background are the professional Ecological Recycling Agriculture Guidelines (http://beras.eu/what-we-do/era-guidelines/) that are written for the farmer and for farm advisors as a support for converting farms are key to my work.They are built up with short illustrated chapters and four volumes. One of the volumes give real life examples. The Guideline package is translated to several different languages and is currently used to create education programs under the umbrella BERAS Academy/Farmers University and are used by farmers and farm advisors in different countries.