#Varna embraces the digital transformation challenges
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11 December 2017The city of #Varna is playing a vital role for mobilizing community and engaging local stakeholders in the city’s digital transformation process. Within the #InteractiveCities project, under #URBACTIII programme, Varna city administration and other URBACT Local Group members are collaborating to explore the digital opportunities to promote the city as a destination.
Aiming to support the advance of digital skills of representatives of public organisations, tourism sector and tourism related industries, a 3-day digital training seminar was organized in #Varna at the end of October in collaboration with #VarnaFreeUniversity and #ICT clusterVarna.
The participants in the seminar got acquainted with modern communication tools and smart solutions to raise their digital mindset and competences and employ new technologies in the tourism development and city promotion like mail and mobile marketing, semantic technologies and smart solutions like QR, AR and VR , etc.
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During the seminar there was a presentation of a successful partnership between a local innovative company and Varna Museum of Archaeology.
So the city of Varna has the full awareness of the role of social media and digital tools to boost tourism and city promotion, and of the huge potential of active and competent citizens.
Municipality of Varna
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