AN INNOVATIVE USE OF BEACONS IN VARNA

AN INNOVATIVE USE OF BEACONS
The Lighthouse app brings tourism to the next level by implementing this relatively new technology in the field of IOT. The app enables visitors to get real-time information when they are visiting a city. The company has successfully installed beacons in both Varna and Burgas Fraport International Airports in Bulgaria.
Moreover, they have also installed beacons on big monuments such as The Roman Baths in Varna and The Palace of the Queen in Balchik, Archeological Museum in Varna, Dorminion of the Mother of God Cathedral and on over 70 more sights and businesses.

By making use of beacons in these locations they allow them to “speak”. Visitors are able to get more information as they pass through these locations. The tourist can, therefore, gain a better understanding of the history of the monument and culture of the country. All the information of this monument will be given on the tourist’s mobile device in 4 different languages.
New features that further more increase the use of the app are Geo-fencing and google Nearby. Geo-fencing is largely unknown in Bulgaria and app Lighthouse is the first company to implement this feature in their CMS dashboard. These features, combined with beacon integration, help position the monuments and venues of the city very precisely and the user is always aware of them.

Lighthouse is an innovative project. The use of this mobile application can be seen as a method of helping the local economy. Furthermore, the use of this application also enables small and medium sized companies to get closer to the tourist and in the meantime help protecting the environment by digitalizing the paper flyer. The use of the lighthouse app enables the tourist to have access to constant and updated information. The tourist will be able to access to all the information about the city on their mobile device gaining access to highly contextual, hyper-local and meaningful messages. In fact, this will help the tourist discover the interesting places around them.

Called ““Innovative Bulgarian Tourist Application” by Bloomberg TV in Bulgaria and covered by the biggest national Television Channels like BTV News , BNT 1 and Nova TV, Lighthouse app is getting more and more trendy as time passes by. This gives the team behind the app the motivation needed to continue upgrading the app and implementing even more features that will be helpful to the residents and visitors of Bulgaria. The goal of the Bulgarian company is to scale the project internationally.
Lighthouse app is developing new areas, but always using the same core technology. One of these areas is development of the digital infrastructure of the municipal Sport fields. With the support of municipality of Varna and Innowave Varna 2017, App Lighthouse will install beacon devices on all municipal Sport fields in Varna, thus creating the opportunity to motivate people to live more actively and win prizes in the process.

Municipality of Varna