APN Midterm Training – URBACT Networks met in Paris
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02 October 2018The URBACT networks are half way on their projects, so it was time to meet and to share what’s going on. That’s what happened in a very, very hot Paris two weeks ago.
URBACT offered two days of intense training and exchange of experiences to the Lead Partners and the Lead Experts of all the 24 Networks.
Looking at the Midterm Review, a session was dedicated to the state of the art of our projects, claryfing timing and procedures for the Review itself and exchanging ideas and impressions about what worked and what didn’t until now.
We prepared a checklist to use while preparing our Integrated Action Plains, we explored some examples coming from previous URBACT projects (and we asked if it was possible to receive examples connected to “immaterial projects”, like ours is), and we pointed the attention on how to communicate our IAP locally, nationally and at a network level.
It has been confirmed that the IAP have to be useful for the work with our local networks, and not only a compulsory deliverable for the Secretariat; the NUP could be a value added in the writing process. It has been underlined the importance of having them ready in time for the next funding calls, like ERDF.
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We shared our impressions and experiences with the other networks about the transnational meetings management, about how to keep the partner’s interest alive between the meetings and how to create a set of keywords or knowledge for the local stakeholders.
We had the chance to attend a very interesting communication training by Gregory Struggs, senior correspondent of the important online magazine Citiscope, a reference that we suggest to you all for everything connected to urban policies.
Gregory gave us suggestions, advices and tricks about how to build a consistent storytelling, how to write an interesting article, how to prepare a press release.
All the training materials will be soon available for our partners, as useful tools for our Interactive communication (and for our daily communication too!)
In a session dedicated to the good practices in communication, we appreciated the cool thematic magazines created by Refill; enjoyed the effective videos from the RetailLink Network; and we showed how Interactive Cities uses its social media channels, integrating them with materials published on URBACT website.
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Now, stronger and with clearer ideas, we are ready to face the second, exciting part of our URBACT Interactive road!
Raffaella Cecconi
Communication Officier
Municipality of Genoa
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