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Lights on Budafok`s participation in Find Your Greatness APN

Edited on

31 August 2022
Read time: 3 minutes

This series of articles is about the cities' implications in the Find Your Greatness Network, with a special focus on the strategic development challenges of every city, their strategic brand positioning, the objectives of the Integrated Action Plan, main actions related to the IAP, the role and activities of ULGs in co-creating the IAP, and the benefits in participating in the FYG APN. 

Every article is a well-defined ”radiography” of the activities within the Find Your Greatness project and of the results as well. The structure of every article is very rigid, in order to capture only the essentials and to be read in under 3 minutes. 

1. Key strategic development challenges of the city
Budafok aims at becoming the “Wine district of Budapest” (and Europe) in the future. All branding and marketing activities are planned to serve this vision to attract local citizens and all visitors at the national and international level.
As key challenges, Budafok identified the followings:

  • development of sustainable products based on wine, wine culture, sparkling wine and events
  • improvement of infrastructure and accessibility within Budapest
  • Supporting revitalization of cultural and industrial heritage especially wine cellars and empty buildings
  • Stimulating entrepreneurship and job creation (also via education and training for youth)
  • Increasing the use of public places and building community spirit

2. Strategic brand positioning
The Budafok brand went through several changes and upgrades during the past few years. Together with a newly designed logo, several visual and communication elements were created to form a clear identity and message for wine-related and other programmes within the district. As a result, a recognizable umbrella brand started to appear in Budafok for local activities. However further steps need to be taken to have an extensive, visible and unique city branding for the wider public with the use of effective marketing and communication tools and strategies.

3. Objectives of IAP
Objective 1: Better involvement and development of local tourism products and services 
Objective 2: Appealing to public spaces and programmes
Objective 3: Budafok has a unique, easy-to-recognize message and character

4. Main actions of IAP
Action 1-2: Development and stronger involvement of wine related tourism products and services
Action 3: Utilization and development of “Magdolna courtyard” as a flagship initiative
Action 4: Designing and launching an iconic marketing campaign of Budafok Wine District

5. The role and activities of ULG in co-creating IAP
ULG members became integral part of the FYG project on a local level in Budafok. Lessons learnt from the transnational exchange were mainstreamed to the ULG team which gave a more integrated approach to the concept development of the IAP. The elaboration of IAP was based on the evaluation of the baseline situation where the ULG provided inputs of different organizations. Actions were co-designed and fine-tuned with members and will be monitored jointly after the project lifetime during implementation.

6. The benefits of participating in APN FyG 
Budafok’s participation in the APN supported the elaboration of the IAP with an integrated approach. As the main result of the transnational exchange and learning within APN was mainly linked to the know-how in creating and implementing effective branding strategies and communication tools. It contributed to the sustainable development of relevant actions using innovative, smart solutions.

Learn more about Budafok from FYG Final digital product: https://issuu.com/findyourgreatness/docs/find_your_greatness_e-book

Liviu Stanciu's picture Submitted by Liviu Stanciu on