USE-IT has a new logo
Edited on
12 November 2021We thought we should write a few words about our new USE-IT logo.
![](https://archive.urbact.eu/sites/default/files/styles/medium_380x285/public/images/use_it_logo_-_website_0.jpg?itok=zzMBmNu9)
Why write an article about a logo, you may ask?
‘Surely its just a logo. The project itself is the most important part’.
I have heard these comments before – but there is an old saying that ‘a picture speaks a thousand words’ and this also applies to a logo too. It’s the first thing that many people will see when they first click on our website, receive an email, a letter or search the internet for images about the project.
A logo also tells a story and sets an instant tone for the wider project – it’s a bit like a book cover. Like it or not, people will judge a book by the cover, and from what they see, will decide to read the book or not. It’s a similar situation with a logo.
That’s why, we are delighted to launch our new logo for the USE-IT Transfer Network.
We hope you agree, it’s bold, bright and positive, which is what we want the project to be. Also, there are a few hidden messages in there too. For instance, the overlap of the buildings and colours represents the links between our great cities and a nod to partnership working. After all, working together is vital for getting anything good to happen!
The buildings represent all 4 city partners: Poznan, Rotterdam and Tranpani. The blue USE-IT lettering is meant to represent the ocean, with the yellow (–) in the USE-IT representing a connection across the water. Geography is no barrier to our city partnerships!
As Lead Partner we’ve been a bit cheeky and had to get Birmingham’s ‘Bull Ring Bull’ into the logo. If you’ve ever visited Birmingham, you can’t miss him. He’s a big Bronze Bull at the entrance to the Bullring Shopping Centre. You could say, he represents energy and charging ahead – which is what we want to do with this project.
As a key aim of USE-IT is to promote Social Enterprise and new ways of working, we’re very pleased, that the logo was designed and created in East Birmingham by a Social Enterprise business.
So there we are. Just a little bit of background to our logo. We hope you like it.
Submitted by James Carless on