PERUGIA: First ULG meeting in person in times of pandemic
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Thanks to the recent, general improvement of the pandemic scenario, for the first time since May 2020, the last 7th of July the ULG meeting took place in Palazzo della Penna in Perugia.
During the meeting, the team and the Expert Marco Tortoioli presented “Etruscan Spirit”, the backbone of the City’s branding strategy.
The following cultural and citizen associations and institutions, represented by one or more reference persons, joined the meeting:
- Ass. Radici di pietra
- Ass. Rione Porta Eburnea
- University for foreigners
- Univerisity of Perugia
- Ass. of touristic guides
- Archeo club
- Archeological Museum
- San Paolo primary and secondary school
- Foundation Cassa di Risparmio di Perugia
- Ass. Tavolo centro storico
The main points of the strategy were well received and all participants found them challenging, stimulating, and inspiring. Several interesting comments and remarks were suggested by the audience and are now the tool we will use to fine-tune the approach.
Next step: in September, a press conference will unveil the “Etruscan spirit” to the general public.