Dreamer. Maker. Troublemaker. City branding strategist. City marketing creative. Coaching cities that dare to be more. 15 years of experience in international marketing & brand building. Proven expertise in branding & marketing of cities and regions, cultural marketing, integrating smart city technologies & city marketing strategies, developing urban brand development strategies, developing guerrilla marketing campaigns to promote cities, developing new innovation methods for cities, designing urban creative hubs and teaching innovation & creative method to business incubators and accelerators. Designed the brand strategy for more than 50 companies, organizations, cities, regions, cultural institutions, festivals, sports clubs, business incubators. Created and launched marketing communication campaigns across Europe. 12 times awarded Effie Awards, world's most prestigious marketing awards, for excellence in brand building and marketing communication. Co-founded Heraldist & Wondermarks in Berlin and Transylvania. Heraldist is a new breed of creative company: half-consultancy, half-incubator. Heraldist's creative hub in Cluj, Romania, grew from 2 to 20 people in 3 years, attracting talent from London, Budapest, San Francisco, Dubai, Bucharest, Bilbao, Berlin. Previously Strategy Director for BBDO, world's most awarded advertising agency network and Head of Communication Strategy for Mars Inc. brands, covering the Central European markets.

Recent keynotes: ▪ "Strategic City Branding", The Urban Development Network, Good Practice, Espoo/Helsinki, 2017 ▪ "The City-as-a-Startup Method", Urbact CityFestival, Good Practice, Tallinn, 2017 ▪ "City Branding", Urbact CityLogo, Utrecht, 2015 ▪ "Brand Archetypes applied to city marketing", Urbact CityLogo, Dundee, 2014 For the last 15 years, delivered keynotes on creativity and brand strategy presentations in English to global companies across Europe.