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Lights on Wroclaw`s participation in Find Your Greatness APN

Edited on

31 August 2022
Read time: 3 minutes

This series of articles is about the cities' implications in the Find Your Greatness Network, with a special focus on the strategic development challenges of every city, their strategic brand positioning, the objectives of the Integrated Action Plan, main actions related to the IAP, the role and activities of ULGs in co-creating the IAP, and the benefits in participating in the FYG APN. 

Every article is a well-defined ”radiography” of the activities within the Find Your Greatness project and of the results as well. The structure of every article is very rigid, in order to capture only the essentials and to be read in under 3 minutes. 

1. Key strategic development challenges of the city

  • Strengthening solidarity and creativity, improving the quality of life all over the place;
  • Improvement of Wrocław's position in global networks

2. Strategic brand positioning
WRO-TA is one of many touristic products in Wroclaw after FyG more visible and important for the city.

3. Objectives of IAP

  • Creating a brand identity manual;
  • Developing a marketing campaign for the new brand;
  • Renovation of the historic public transportation facilities – trams, buses, depots;
  • Strenghtening NGOs and citizens' participation to conduct actions connected to the renovation of old depots, trams, buses, etc.

4. Main actions of IAP

  1. Strenghtening NGOs and citizens' participation to conduct actions connected to the renovation of old depots, trams, buses, etc.;
  2. Renovation of the historic public transportation facilities – trams, buses, depots;
  3. Creating a brand identity manual.

5. The role and activities of ULG in co-creating IAP
ULG members were highly active during the process of making IAP and creating the actions. They were participating in every step we make.

6. The benefits of participating in APN FyG 

  • Access to innovative tools and knowledge;
  • Buldig international contacts;
  • Fundings for testing actions.

Learn more about Wroclaw from FYG Final digital product: https://issuu.com/findyourgreatness/docs/find_your_greatness_e-book

Liviu Stanciu's picture Submitted by Liviu Stanciu on